[Platinum Sponsor]
Workshops
Miles Latham
Sponsored by
Affixxius
"Distinctive Video Has Never Been More Important" and "Video Distribution: The Horse & The Cart"
Miles Latham from Affixxius gave a workshop (11:50 AM on Wednesday 3 February and 11:30 AM on Thursday 4 February 2021) discussing why video has to be distinctive and how to best distribute and drive value from video content...
Affixxius Films About & Contact
ABOUT AFFIXXIUS FILMS
We think School Promotional Videos are boring.
Never has the Independent Education sector had such a chance to show its incredible worth to a wider audience. That worth isn’t found in facilities and provision alone - it is found in ethos, spirit and community - and it is there we find our inspiration to produce distinctive, exciting and high-quality video campaigns for schools across the world.
Affixxius Films (www.affixxius.com/education) works with schools to tell their authentic story in ways they’d never dreamed of before. We have, since 2007, been fighting back against dull, predictable videos and have looked to give the establishments, staff and young people we meet the very best representation on screen.
Your audience are looking at you from afar, and we want your ‘shop window’ to be the best it can possibly be.
There is no better medium than film to make people feel something about your school.
From initial concepts, through production, to detailed distribution strategies, we care enormously about giving audiences the most emotionally-rich and affinity-generating experience they can have on screen.
Years of experience, countless awards and innumerable success stories prove our thinking, but our excitement for new ideas has never been greater.
CONTACT AFFIXXIUS FILMS
CONTACT: Miles Latham
EMAIL: miles@affixxius.com
TELEPHONE: +44 7799 410750
WEBSITE: www.affixxius.com/education
Affixxius Films Resouces
AFFIXXIUS FILMS SHOWREEL
AFFIXXIUS CASE STUDIES
CASE STUDY 1: 'The Spirit of Sedbergh' for Sedbergh School
The Challenge: To produce a genuinely distinctive marketing campaign - led by video - that would present a unified and consistent message to internal and external audiences alike.
The Scope: A front-line ‘Brand Video’ supported with consistent campaign imagery and language for use over a 2-4 year period.
The Project: As an exercise in brand solidification and unity (i.e. including their relatively new Prep School, Casterton, fully into the Sedbergh brand), we needed to create a film campaign that spoke to its internal audience first - to give them a ‘flag to wave’ - and then, and only then, would the campaign messaging be spread into wider communities (externals, prospectives). We looked to make a statement with emotive messaging and to give the school a tangible visual ‘hook’ to use across all their marketing mediums.
This multi-award-winning piece has never failed to catch the eye of a viewer both for its storytelling, its immense visual quality and its evocative resonance with the school personality. No wolves, or children, were harmed in the making of this campaign...!
See: Sedbergh School - 'The Spirit of Sedbergh'
CASE STUDY 2: 'The Long Green Line' for Christ School
The Challenge: To generate an evocative Call to Action for existing and prospective Christ School families at the very peak of Covid-19 disruption.
The Scope: A film designed for widespread social media distribution that could only be produced remotely and using pre-existing assets.
The Project: Having previously produced an incredibly successful piece for Christ School ('Your Future is Coming for You') our challenge, here, was to maintain momentum but do so in an appropriate tone. Produced at the very height of Covid-19 disruption, this piece was released at the very beginning of the new school term to inspire pride in the community and galvanise them against challenges to come.
Christ School’s history is rich, but was made richer by the style of production we employed. Slick visuals are driven by a deeply evocative voiceover - written by our lead scriptwriter - that give the piece a thoughtful, respectful quality but with a definite sense of optimism. This is a perfect example of making visual assets work harder when new assets are too hard or too expensive to generate.
See: Christ School - 'The Long Green Line'
CASE STUDY 3: 'The Adventure' for The Croft Preparatory School
The Challenge: With a limited budget, create a truly distinctive and arresting piece of introductory video that put the distinguishing features of this fantastic school at the front and centre of the audience’s mind.
The Scope: A front-line ‘Brand Film’ that was willing to say more by saying less.
The Project: This work is particularly notable for its ability to deliver extremely high standards (both technically and creatively) within a tight budget. That The Croft is a ‘quirky’ school is undeniable, but it is rare that schools are willing to translate the internal message to a true external ‘voice’. This piece is almost ‘theatrical’ in its tone, and is designed to excite the child as much as the adult.
Shot in a high quality but uncomplicated manner, the film uses sound design to give all of the visuals an extra lease of life. Moreover, the tonality of the voiceover - something so crucial to the piece - was achieved using low-budget talent sourcing for best value. This piece was the proud recipient of a Gold Award at the Inspired Brilliance Awards 2019.
See: The Croft Preparatory School - 'The Adventure'
CASE STUDY 4: 'Meet the High Master' for St. Paul’s School
The Challenge: Introduce a new High Master (Headteacher) to a school with a long-standing previous Head at the same time as giving the audience something of a ‘surrogate visit’ to the school.
The Scope: Create a balance between strong personal messaging from the new High Master - along with giving a sense of her ideas for the ‘direction’ of the school - at the same time as showing clear and engaging visuals of the site.
The Project: Easy to talk about, difficult to achieve. This piece introduces the highly impressive Sally-Anne Hueng to the St. Paul’s community through a top-quality on-camera interview conducted before the start of the new academic term. The interview acts as a very ‘personal’ introduction both to Mrs. Hueng and to the school as a whole for prospective parents.
This is a perfect example of a video project fitting into a wider communications and content strategy that places quality at its heart. Our role, here, was to give a sense of assurance and excitement to the audience in a time of both disruption and change. Supported with beautifully shot B-roll from around the school, the film oozes confidence and has been extremely well received by prospective parents as part of virtual admissions.
See: St. Paul’s School - 'Meet the High Master'
CASE STUDY 5: 'Virtual Tour' for Bilton Grange School
The Challenge: Elevate the standard ‘Virtual Tour’ with a genuine sense of personality from a school steeped in tradition but bursting at the seams with modernity and character.
The Scope: The primary requirement was to endear the viewer to the school, but also to give them a sense of the site - but only using pre-existing material that would show the school at its best and without the trapping of the current circumstances.
The Project: Marketing in Independent Education can be dreadfully serious at times(!), but in this instance we wanted to bring a smile back to the face of the viewer despite the restrictions on visiting schools in any meaningful way. We looked to give the idea of a ‘Tour’ a narrative framework - in this instance a magical ‘frame’ created by the children themselves that allows the viewer to ‘see inside’ each space in the school.
Shot using all necessary guidelines and safety procedures, the end result is a wonderful combination of the ‘magical’ and the practical. Voiced by students themselves and showing a huge range of spaces in a very short period of time, the viewer cannot help but be taken in by the story. Additionally, the opening ‘section’ of the piece is being used as a standalone ‘trailer’ to encourage the audience to learn more.
See: Bilton Grange School - 'Virtual Tour'
Are you interested in supporting and contributing to this Conference? We are pleased to hear from any reputable suppliers. To discuss sponsorship opportunities please contact Siobhan or Liz on tel: +44 (0)1980 620575 or email: siobhan@isbi.com